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Publicación Sólo datos ¿Por qué darles valor social a los emprendimientos?(2022-11-14) Nancy Matos Reyes; Desirée Jayme MosqueraSi eres un espíritu inquieto, estás lleno de ideas y proyectos, no le temes al riesgo y crees que hay modo de remediar los muchos desequilibrios del mundo, no dejes de leer este libro. Ha sido escrito para ti. Queremos atraer tu atención hacia los efectos indeseados del desarrollo alcanzado por la humanidad: incertidumbre social, desigualdad, inestabilidad económica, desempleo, y presentarte una forma de hacer emprendimiento que se orienta al bienestar colectivo de una manera sostenible. Te invitamos a ingresar al mundo de los valores sociales, poblado por quienes sienten la necesidad de corregir estos errores y, de manera creativa conciben soluciones, movilizan recursos y llevan a cabo una diversidad de emprendimientos que impactan gradualmente en la vida de los individuos y, por ende, de la sociedad. Ellos intervienen en situaciones en las que el sector público, el mercado y las organizaciones privadas no pueden hacerlo. Pero ¿qué diferencia al emprendimiento social de otros tipos de emprendimiento?, ¿se trata de una obra de ayuda social?, ¿será quizá otra manera de nombrar las acciones de responsabilidad social de las empresas o los proyectos de las ONG? Aquí te enterarás realmente de qué es, cuáles son sus características, cómo surge, cuáles son sus antecedentes en el Perú y en el mundo. Y, lo más importante, qué necesitas tú para sumarte a esta corriente.Publicación Sólo datos Smart Cities and Tourism(2022-11-01) Dimitrios Buhalis; Babak Taheri; Roya RahimiA Smart City is one whose sustainable economic growth and high quality of life are due to investment in human and social capital, communication infrastructure and the intelligent management of natural resources through participatory governance. Smart Cities connect physical infrastructure, information and communication technology (ICT) infrastructure, social infrastructure and business infrastructure to take advantage of the collective intelligence of a city. Smart Cities often implement both advanced infrastructure and modern ICTs. Likewise, Dustdar, Nastic and Šcekic (2017) and Marsal-Llacuna, Colomer-Llinàs and Meléndez-Frigola (2015), state that the Smart City strategy provides more efficient services to citizens, monitoring and optimizing existing assets, such as infrastructure, to improve their quality of life. The concept of the Smart City is not limited to the application of ICT: Smart Cities can also be understood as communities in which citizens, companies, institutions and municipal agencies collaborate to integrate systems and make them more efficient, to stimulate citizen participation and to continuously improve quality of life. This allows urban performance to be improved, services to become more efficient, existing infrastructure to be monitored and optimized and innovative business models in the public and private sectors to be encouraged. Maldonado Amaya et al. (2020) indicate that a Smart City is composed of two concepts: urban planning and sustainable management, making use of technology to promote a more human and innovative city. Globally, an increasing number of municipalities and districts are trying to become “smart” due to the benefits Smart Cities provide. It is necessary to understand each of the variables related to Smart Cities. Smart Cities necessitate to put in place the necessary mechanisms so at least one Peruvian city to become “smart,” in order to improving its residents’ quality of life. Barranco, a district located on the Pacific Ocean in the city of Lima, the capital of Peru, aims to become smart to improve quality of life. Barranco is just 3.3 km2 in area and possesses roughly 33,000 inhabitants. It is a National Cultural Heritage district. Barranco has also become one of the most important tourist destinations in the city of Lima. Like many other cities and districts in the world, it is experiencing a significant period of demographic growth, which is having a great impact on its residents’ way of life. Barranco has been changing in terms of demographics, urban profile and zoning, which has presented new challenges for the district’s government and residents. The growth of the district due to the real estate boom has generated new business opportunities. The proliferation of high-rise buildings with apartments measuring 40 m2 is attracting both new inhabitants and tourists. New businesses have been renovating mansions built at the beginning of the 20th century into shops and offices.Publicación Sólo datos Social Management Responsiveness in Business(2023-01-30) Cesar SaenzA lot of controversy exists around the contribution of the mining industry and the territorial development of the regions where it operates. Despite the boom in mineral prices, there are still many communities that do not show development. At the macroeconomic level, countries with a mining industry receive income from mining taxes and royalties, however, at the micro level this greater income is not reflected in the closing of socio-economic gaps and the well-being of the population. Cesar Saenz presents the Social Management Model Canvas (SMMC), describing the rationale of how an extractive company can create and deliver social value for communities around and beyond the sphere of influence. The SMMC can best be described through nine basic building blocks - the social value proposition; defining the community; social channels; relationship with the community; key social resources; key social activities; key social partners; social investment structure and social benefits. Companies can map the existing social management model to visualize, understand and communicate the level of responsiveness of the model, whilst using the canvas to explore new social management improvements to get a social license to operate. Communities require companies and governments to address their needs such as education, employment, health service, among others. Combining all these elements in a social management model helps companies consider all the variables when designing and implementing strategies that meet both business and community needs.
