Persona: SAKSANIAN, MARIA CHRISTINA
Proyectos de investigación
Puesto de trabajo
Apellidos
SAKSANIAN
Nombre de pila
MARIA CHRISTINA
Dirección de correo electrónico
ORCID
0000-0003-1327-7554
Fecha de nacimiento
1959-08-01
Grupo de investigación
- Publicaciones (Autor)
- Publicaciones (Director)
- Publicaciones (Jurado)
- Publicaciones (Editor)
- Publicaciones (Colaborador)
- Autores de Unidad Organizacional
3 resultados
Resultados de la búsqueda
Mostrando 1 - 3 de 3
Publicación Sólo datos Mega Corporation: The Challenges of Operational Retail Management(2022-09-05) SAKSANIAN, MARIA CHRISTINAThe objective of this case is to teach students how to analyze the internal factors that affect a company's ability to reach their strategic goals by describing a hypothetical retail company that sells mass consumer products (food, personal hygiene products, and household goods) in the city of Lima, Peru in 2021. The case presents a problem centered on the strategic review season, specifically on the evaluation of the results obtained out of the operational actions implemented to achieve the profitability goals established by its board of directors. Data are provided to allow the students to use the proper metrics to verify the profitability of two different business units: Neighborhood Supermarkets (SM) and Cash & Carry (C&C) stores. Moreover, a space is provided for the discussion of the need for additional information that would allow for a more complete evaluation of the performance of each business unit that could, in this way, support the strategic planning review process.Publicación Sólo datos Mega Corporation: The Challenges of Operational Retail Management(2022-09-05) SAKSANIAN, MARIA CHRISTINAThe objective of this case is to teach students how to analyze the internal factors that affect a company's ability to reach their strategic goals by describing a hypothetical retail company that sells mass consumer products (food, personal hygiene products, and household goods) in the city of Lima, Peru in 2021. The case presents a problem centered on the strategic review season, specifically on the evaluation of the results obtained out of the operational actions implemented to achieve the profitability goals established by its board of directors. Data are provided to allow the students to use the proper metrics to verify the profitability of two different business units: Neighborhood Supermarkets (SM) and Cash & Carry (C&C) stores. Moreover, a space is provided for the discussion of the need for additional information that would allow for a more complete evaluation of the performance of each business unit that could, in this way, support the strategic planning review process.Publicación Sólo datos Marketing Aplicado Casos Latinoamericanos(2020-08-01) SAKSANIAN, MARIA CHRISTINAEl libro Marketing aplicado. Casos latinoamericanos nos presenta una nueva perspectiva de conceptualización y entendimiento del marketing, a partir de un conjunto de capítulosdesarrollados por un equipo multidisciplinar de profesionales especialistas en cada uno de lostemas abordados. El libro congrega tanto a académicos como a responsables de la gestión de marketing en diversas empresas e instituciones. Autores que han reflejado en el libro su habilidad para analizar el marketing, por un lado, con una aproximación teórico-práctica y, por otro lado, de forma retrospectiva y prospectiva.
