Publicación: Latin america: 25-year journey around the word “marketing”
| dc.contributor.author | Fischer-Rossi, Konrad | |
| dc.date.accessioned | 2025-08-11T16:45:32Z | |
| dc.date.issued | 1991 | |
| dc.description.abstract | [No abstract available] | |
| dc.identifier.doi | 10.1300/J042v04n01_07 | |
| dc.identifier.scopus | 2-s2.0-84953077862 | |
| dc.identifier.uri | https://cris.esan.edu.pe/handle/20.500.12640/1046 | |
| dc.identifier.uuid | 56961221-af33-4293-8d3e-e11af176a15b | |
| dc.language.iso | en | |
| dc.relation.citationissue | 1 | |
| dc.relation.ispartof | Journal of Global Marketing | |
| dc.rights | http://purl.org/coar/access_right/c_14cb | |
| dc.title | Latin america: 25-year journey around the word “marketing” | |
| dc.type | http://purl.org/coar/resource_type/c_2df8fbb1 | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 122 | |
| oaire.citation.startPage | 115 |