Publicación:

Corporate Social Responsibility and Corporate Reputation in Emerging Countries: An Analysis of the Peruvian Banking Sector

Resumen

This chapter seeks to evaluate the influence of corporate social responsibility on the reputation of a corporation from a strategic point of view. The literature review suggests the absence of this type of study for the banking sector in emerging countries. In this context, the research seeks to contribute to a better understanding of the corporate social responsibility effects on corporate reputation in the banking sector in Peru. The study was carried out using a survey-based statistical analysis quantitative approach, which assessed the perspectives of key executives from rural Peruvian banks towards corporate social responsibility activity, and the latter’s influence on corporate reputation. © 2018, The Author(s).