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Mega Corporation: The Challenges of Operational Retail Management

Resumen

The objective of this case is to teach students how to analyze the internal factors that affect a company's ability to reach their strategic goals by describing a hypothetical retail company that sells mass consumer products (food, personal hygiene products, and household goods) in the city of Lima, Peru in 2021. The case presents a problem centered on the strategic review season, specifically on the evaluation of the results obtained out of the operational actions implemented to achieve the profitability goals established by its board of directors. Data are provided to allow the students to use the proper metrics to verify the profitability of two different business units: Neighborhood Supermarkets (SM) and Cash & Carry (C&C) stores. Moreover, a space is provided for the discussion of the need for additional information that would allow for a more complete evaluation of the performance of each business unit that could, in this way, support the strategic planning review process.