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Brand portfolio: A new marketing competency for diminishing strategic risks

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dc.contributor.authorChailan, Claude
dc.contributor.authorCalderón Moncloa, Luis Felipe
dc.date.accessioned2025-08-11T16:45:18Z
dc.date.issued2006
dc.description.abstract[No abstract available]
dc.identifier.scopus2-s2.0-84882009326
dc.identifier.urihttps://cris.esan.edu.pe/handle/20.500.12640/1003
dc.identifier.uuidaa45e015-0ab1-4dea-b77d-fe286e248914
dc.language.isoen
dc.publisherEdward Elgar Publishing Ltd.
dc.relation.ispartofCorporate Strategies under International Terrorism and Adversity
dc.rightshttp://purl.org/coar/access_right/c_14cb
dc.titleBrand portfolio: A new marketing competency for diminishing strategic risks
dc.typehttp://purl.org/coar/resource_type/c_3248
dspace.entity.typePublication
oaire.citation.endPage173
oaire.citation.startPage161
organization.acronymUESAN
organization.identifier.ruc20136507720
organization.identifier.uuid8ea1bac9-00cb-495d-95f2-d5ff6637689d
person.affiliation.nameUNIVERSIDAD ESAN
person.identifier.uuid352a9ef6-da44-4d38-bf21-de344c688ed8
relation.isAuthorOfPublication352a9ef6-da44-4d38-bf21-de344c688ed8
relation.isAuthorOfPublication.latestForDiscovery352a9ef6-da44-4d38-bf21-de344c688ed8

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