Publicación: Strategic alliance: Case study in competitive positioning
| dc.contributor.author | Roussakis, Emmanuel N. | |
| dc.contributor.author | Lizarzaburu Bolaños, Edmundo Raúl Antonio | |
| dc.date.accessioned | 2025-08-11T16:45:34Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | The case seeks to identify some of the issues encountered in the development and growth of a family-owned firm in the pharmaceutical business in Lima, Peru. Having overcome the initial challenges of its establishment, the company has become a visible and viable competitor in the Peruvian market and is poised to expand in cross border markets by exploring the prospect of a strategic alliance with a suitable pharmaceutical firm or a chain store in these markets. Senior management must evaluate the issues associated with an alliance that entails manufacturing for foreign companies. Copyright © 2013 Inderscience Enterprises Ltd. | |
| dc.identifier.doi | 10.1504/WREMSD.2013.052362 | |
| dc.identifier.scopus | 2-s2.0-84874741614 | |
| dc.identifier.uri | https://cris.esan.edu.pe/handle/20.500.12640/1061 | |
| dc.identifier.uuid | b90957a5-5dd5-4222-802b-ca4bedfca8ca | |
| dc.language.iso | en | |
| dc.publisher | Inderscience Publishers | |
| dc.relation.citationissue | 2 | |
| dc.relation.ispartof | World Review of Entrepreneurship, Management and Sustainable Development | |
| dc.rights | http://purl.org/coar/access_right/c_14cb | |
| dc.subject | Brands | |
| dc.subject | Chain store | |
| dc.subject | Chains | |
| dc.subject | Horizontal sales | |
| dc.subject | Lines of credit | |
| dc.subject | MNE | |
| dc.subject | Multinational enterprise | |
| dc.subject | Outsourcing | |
| dc.subject | Patents | |
| dc.subject | Strategic alliance | |
| dc.subject | Third-country manufacturing | |
| dc.title | Strategic alliance: Case study in competitive positioning | |
| dc.type | http://purl.org/coar/resource_type/c_5794 | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 266 | |
| oaire.citation.startPage | 246 | |
| organization.acronym | UESAN | |
| organization.identifier.ruc | 20136507720 | |
| organization.identifier.uuid | 8ea1bac9-00cb-495d-95f2-d5ff6637689d | |
| person.affiliation.name | UNIVERSIDAD ESAN | |
| person.identifier.orcid | 0000-0002-8862-5624 | |
| person.identifier.uuid | bc2aa4af-0cb7-451d-99c1-11506b398921 | |
| relation.isAuthorOfPublication | bc2aa4af-0cb7-451d-99c1-11506b398921 | |
| relation.isAuthorOfPublication.latestForDiscovery | bc2aa4af-0cb7-451d-99c1-11506b398921 |