Digital competencies: key drivers of digital transformation in Ibero-America

Abstract

Purpose: This study aims to determine the importance of digital competencies in companies’ digital transformation processes, particularly in developing contexts. The theoretical framework defines digital competencies in a developing context and highlights companies’ need to develop these competencies to enhance competitiveness and exploit market opportunities. Design/methodology/approach: The methodology involved conducting focus groups with 120 executives from six Latin American countries (Bolivia, Colombia, Peru, Puerto Rico, Uruguay and Venezuela) and Spain. Findings: The findings underscore the significance of competencies in driving digital transformation, outlining the top and bottom three competencies perceived by executives. Moreover, executives recommended additional competencies to supplement a list of 28 predetermined digital competencies. Originality/value: This research provides insights into which competencies are important in companies’ digital transformation processes tailored to the specific needs of organizations in Ibero-America. © 2025, Emerald Publishing Limited.