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Regalado, Otto

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  • Publicación
    Introduction
    (2023-02-02) Regalado, Otto
    "We talk about globalization today as if it's some great big new thing, that we’ve all just discovered. But there’s really nothing new about it.” So declared Jacqueline Winspear (2016), author of the best-selling series of Maisie Dobbs mystery novels. And intuitively, it rings true because globalization—the relentless force of political, social, and economical integration— has seemingly been in play since the dawn of human existence. This anthology is premised on a similar declaration—that when it comes to the internationalization of higher education, there is likewise really nothing new about it. Indeed, as summarized by Dirlik (2012), “Students have been attending ‘foreign’ universities, and universities have been recruiting ‘foreign’ students, since the origins of the university” (p. 49). In other words, the internationalization of higher education is as old as the university itself.
  • Publicación
    Smart City strategy as a means to improve residents’ quality of life: The Case of Barranco,Lima, Peru
    (0022-11-01) Regalado, Otto
    "A Smart City is one whose sustainable economic growth and high quality of life are due to investment in human and social capital, communication infrastructure and the intelligent management of natural resources through participatory governance. Smart Cities connect physical infrastructure, information and communication technology (ICT) infrastructure, social infrastructure and business infrastructure to take advantage of the collective intelligence of a city. Smart Cities often implement both advanced infrastructure and modern ICTs. Likewise, Dustdar, Nastic and Šcekic (2017) and Marsal-Llacuna, Colomer-Llinàs and Meléndez-Frigola (2015), state that the Smart City strategy provides more efficient services to citizens, monitoring and optimizing existing assets, such as infrastructure, to improve their quality of life. The concept of the Smart City is not limited to the application of ICT: Smart Cities can also be understood as communities in which citizens, companies, institutions and municipal agencies collaborate to integrate systems and make them more efficient, to stimulate citizen participation and to continuously improve quality of life. This allows urban performance to be improved, services to become more efficient, existing infrastructure to be monitored and optimized and innovative business models in the public and private sectors to be encouraged. Maldonado Amaya et al. (2020) indicate that a Smart City is composed of two concepts: urban planning and sustainable management, making use of technology to promote a more human and innovative city. Globally, an increasing number of municipalities and districts are trying to become “smart” due to the benefits Smart Cities provide. It is necessary to understand each of the variables related to Smart Cities. Smart Cities necessitate to put in place the necessary mechanisms so at least one Peruvian city to become “smart,” in order to improving its residents’ quality of life. Barranco, a district located on the Pacific Ocean in the city of Lima, the capital of Peru, aims to become smart to improve quality of life. Barranco is just 3.3 km2 in area and possesses roughly 33,000 inhabitants. It is a National Cultural Heritage district. Barranco has also become one of the most important tourist destinations in the city of Lima. Like many other cities and districts in the world, it is experiencing a significant period of demographic growth, which is having a great impact on its residents’ way of life. Barranco has been changing in terms of demographics, urban profile and zoning, which has presented new challenges for the district’s government and residents. The growth of the district due to the real estate boom has generated new business opportunities. The proliferation of high-rise buildings with apartments measuring 40 m2 is attracting both new inhabitants and tourists. New businesses have been renovating mansions built at the beginning of the 20th century into shops and offices."
  • Publicación
    Airbus 2022: Smooth Skies Ahead?
    (2022-09-30) Regalado, Otto; Otto Regalado
    This is a Spanish version. The case study is set in 2022, at a time when the CEO of Airbus Group was analysing the strategic situation of the company after the second consecutive year of the COVID-19 pandemic. By the end of 2021, market trends indicated that the industry was on the road to recovery; Airbus ended the year on a high note, capturing a flurry of orders, allowing them to surge ahead of Boeing before the year end. The case study begins with a summary of the creation of Airbus at the beginning of the 1970s as a pure political decision from different European governments, which did not want to lose influence in the aircraft industry to the rising power of the United States (US). Then, it provides a detailed analysis of the commercial strategy of Airbus and the evolution of its product portfolio from one single narrow-body airplane in 1970, the A300, to a complete range of aircraft in 2015, from small to large aircraft, including the A380, the biggest commercial airplane in the world. The case study continues with a description of the industrial organization of Airbus, in terms of which the main characteristic is a complex supply chain spread throughout Europe. Then, the case study examines the importance of innovation and sustainability at Airbus, before providing a detailed depiction of Airbus' airline customers and their behaviour when considering the purchase of an aircraft. The next part of the case study is a thorough analysis of Airbus competitors for narrow-body and wide-body aircraft with a focus on Boeing, which is the main competitor of Airbus. The case study discusses the future of aircraft manufacturers in the next 20 years, based on the market trends and the strategic intentions of Airbus and Boeing. The case study concludes with the strategy outlined by the CEO of Airbus to guarantee that Airbus rides the momentum it has gained to continue to outperform Boeing and increase its market share.