What Pulls Consumers in and What Pushes Consumers Out

Christina SaksanianMyriam Martínez-FiestasJuan S. Timana2024-09-202024-09-202020-03-012327-56772327-5685https://doi.org/10.4018/978-1-5225-9928-9.ch009https://cris.esan.edu.pe/handle/20.500.12640/405The recent proliferation of collaborative models of consumption has called attention of organizations, governments, and the academy to understand the impact of these new forms of consumption on the economic scenario. However, specific efforts to understand the changes in consumer behavior are so far scarce. This chapter compiles the available knowledge on how consumers are coping with these new forms of consumption exploring the motivators and obstacles affecting their behavior. Additionally, some relevant information on the current status of the adoption of different forms of collaborative consumption, the collaborative consumer profile, as well as some perspectives for the future are also explored.What Pulls Consumers in and What Pushes Consumers OutCapítulo - Parte de Librohttp://purl.org/coar/access_right/c_abf2